Essay Title: 

Air Cargo Company Marketing

March 21, 2016 | Author: | Posted in aviation, technology

p Introduction [A view on concept of Marketing]

Marketing has a purpose and a plan to achieve its objectives . Launch of a new product , identifying a new market or achievements of targets are the apparent success results of a well-designed and efficiently implemented marketing strategy . E .g . Every minute , there is a purchase of a Barbie doll around the world . Company first launched the doll . It has evoluted a marketing strategy to provide doll ‘s accessories costumes which took-off the sales to billions of Barbie dolls

Before entering or tapping a new [banner_entry_middle]

market , it is essential for a newly incorporated company or for an established company to fully gain control and understanding over the current situation of market , company ‘s previous sales record , history , financial strengths , its vision and mission . A thorough survey of market , expert opinion and meticulous planning is required for marketing of any product . Some of the key areas that require excessive concentration to a successful marketing strategy are

A complete analysis of finance , situation and strategies of marketing

Targeted area of marketing and profit margin available

Analysis and success area of competitors . Calculation of rate of success in terms of quality and better performance over competitors

Time frame for setting up distribution network

Periodical review of achievements and application of change management marketing strategies

Calculation , application , implementation and assessment of success in short time and long-time marketing strategies

A complete analysis of the following

Product

Sales

Pricing

Promotion

Distribution

Service

Application areas of Marketing

Every business irrespective of small , medium or big adopts and practices a particular standard of marketing . Globalization has carved and recognized even a small business attaching significance and importance to the usage of a product and creating a global brand image for quality products

Major sectors that require Marketing are

Agro-based [seeds , fertilizers , pesticides]

Industrial [aviation [cargo and commercial] , automobiles , computers engineering , electronics and electrical , FMCG and telecom]

2 . A view on Air Cargo Industry

From the year 1977 , Air cargo has been growing and extending services although a traditional view held that cargo business is considered to be a secondary revenue by passenger airline industry

Operating at thirty thousand feet to enable worldwide trade , the present air cargo business is considered to be a gateway for growth and development of international business , trade and commerce . The products that cargo industry carries include all range of commodities , i .e mail flowers , fresh fruits , vegetables , chilled and frozen foods apart from all industrial goods which require excellent standards of delivery system

Present major Air Cargo Companies and its contribution

Polar Air cargo , UPS , FedEx , Northwest have been dominant and contributed massively to the growth and expansion of world cargo services . Presently , these companies are investing heavily for providing information to speed up services , reducing time in transit and offering door delivery services to customers

Cargo 2000 has a chain of 30 cargo carriers who are accredited under IATA , from various countries operate under one roof in to extend better delivery system of cargo… [banner_entry_footer]

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