Essay Title: 

Barnes and Nobels Vs Amazon

March 21, 2016 | Author: | Posted in e-commerce, mathematics and economics

Strategy Formation and Strategic Change : Barnes Noble and Amazon

The business sector is becoming more competitive than ever before , and many establishments lean on marketing to stand above the rest , making comprehensive strategies essential to any organization . Under strategy comes two distinct terms , which are often interchanged : strategy formation and strategic change . How are they similar , or different ? How are they similar or different in terms of two online reference store giants Barnes Noble and Amazon

Strategy Formation

According to the Process of Strategy Formation (n .d , strategy formation includes [banner_entry_middle]

both planning and implementing the details of the strategy . It requires strategists to answer the what , when , where , why and how of the strategy that they are brewing . There are two bullet points in forming a strategy : activities and roles

Strategy formation activities are the actions that strategists will undertake throughout the strategic implementation . This includes determining the objectives of the strategy , assessing the strategy planning the actual strategic plan and implementing them . Roles refer to the person or groups of people who take charge on each aspect of the strategy , implementing and controllong them

When Amazon started out , it is generally an online book store , with side products that avid web visitors can buy occasionally . The idea , it seems , was to bring convenience to the reading web consumers (Amazon .com , 2006

Barnes Noble on the other hand started out as an online education system ‘ and courses were free . The book store phase comes when students start the class , as they are encouraged to buy the references from the site . The idea is to give free training , and sell books that students can use to maximize those trainings (Barnesandnoble .com , 2006

Strategic Change

Strategic change , on the other hand , is making an improvement or modifying an existing strategy . There are different reasons why strategies are modified , the most recurrent of which is the inefficacy of a strategy

From an online book shop with occasional gifts and extra items , Amazon now carries many consumer goods – from the pioneering items books music , and movies , clothing , electronics , household items , even event registries . The strategic change was from an online bookstore into an online shopping site , yet the mission is still to bring convenience to Amazon ‘s consumers (Amazon .com , 2006

Barnes Noble has adopted a similar strategic change , but it chose to stick with the writing-reading consumers in mind . The site , apart from the B N University which offers free courses now sells books stationeries , pens , and other gifts that and readers , as well as their friends , can appreciate . There is still the occasional stray items not intended for or readers , like toys and playthings and outdoor equipment , but they do not affect the general feel that Barnes Noble was created with a specific market in mind (Barnesandnoble .com , 2006

The two organizations ‘ strategy formations were different – one opted to be a store while the other started out as an online school . However they both had readers and as their… [banner_entry_footer]

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