Essay Title: 

Do different advertising strategies impact levels of consumer involvement affect

March 9, 2016 | Author: | Posted in history, west european studies

Do different advertising strategies impact levels of consumer involvement affect

2004 Abstract

Advertising is a very powerful weapon for companies , and it ‘s getting stronger with years as more studies of consumer psychology are made Without the deep knowledge of consumer psychology , the advertisements would never be able to influence customers in the way they do now . The success of the advertising strategy applied for a particular case can be estimated through the level of consumer involvement affect . Practice shows that advertisements can have both a major immediate effect and [banner_entry_middle]

minor effects the influence of which on the potential customers will take a long time . The major immediate effect can occur in the case when the company has something new to say in the advertisement . The strategy of repetition in advertising has proven to be very efficient , especially for low-involvement products . The strategy of image advertising consists in shifting the perception of a certain product on the characteristics which are enjoyed by people . The cueing effect of the advertisement is very efficient in making the audience involved

Do different advertising strategies impact levels of consumer involvement affect

The power of advertising is undoubted nowadays due to its strong impact on the public . At present , no company producing goods or financial services neglects the possibilities which advertising offers to them Even though companies have many ways to provide the promotion of their goods and services , advertising has been and will remain one of the most powerful tools which companies are using . The success of the product is in many ways pre-destined by the advertising strategy which the company uses . In case of a successful choice of advertisement strategy , the product will as well be successful in the market . If the advertisement strategy fails , it may as well be the failure of the product . The goal of every advertisement is involving customers ‘ attention in such a way that he decides to buy even though products which he would otherwise never consider buying . The success of the advertising strategy applied for a particular case can be estimated through the level of consumer involvement affect . In some cases , the consumer involvement affect can be the strongest , and most of the people who watch the advertisement or listen to it make up their mind to obtain the product . If the advertising strategy failed , the level customer involvement will be at its minimum , and customers will refuse to buy the product . Due to the importance of the choice of a right advertising strategy , it ‘s important to investigate keys to making successful advertisements which provide maximum involvement of customer attention to the products

Practice shows that advertisements can have both a major immediate effect and minor effects the influence of which on the potential customers will take a long time . The major immediate effect can occur in the case when the company has something new to say in the advertisement It can be some invention which will turn the life of customers upside down , or a… [banner_entry_footer]

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