Essay Title: 


March 22, 2016 | Author: | Posted in technology, web design

Business strategy for Fashion Land ‘s Electronic Commerce initiative

For a business to be successful in what it does , one must always have the goals clearly laid out . For the e-commerce initiative of or company we must ensure that we have the objectives clear and we know what are the costs and benefits of the same

Objectives Costs Benefits

Increase Revenue Can ‘t be measured separately Increased Market Share

Improve Brand Development of the content and promotions for the site 50 ,000 /yr ) More customers

Increased Access to different customers Advertising on [banner_entry_middle]

search engines etc 50 ,000 /yr ) Increase in revenues

Inventory Management Additional Module 50 ,000 development or off the shelf ) Know what products sizes colors are available at each location and when they will run out of stock What to outsource

The development of the website should be outsourced completely , we are a company involved in selling clothes , and we are not experts on website development

New content for Branding etc would be made by our advertising agency even for the website

Day to day running of the website and monitoring etc would be done in-house by a person we will hire specifically for this purpose

What web hosting services are needed

We need to be able to run the website securely and as we will be collecting payments , we need to have the customer information stored securely . The payments will be processed over the visa site or the Citibank gateway and our responsibility will only be to maintain the customer ‘s data securely . For this , we must have our own servers housed within our facility

What staff should be hired

We need a network and hardware specialist who will ensure that the network is running properly and efficiently at all time . We also need a person who will do the maintenance of the server . Additionally , we need a person who can fix the small problems that occur in the day-to-day running of the website . In addition , we need content developers and people who can code and think innovatively on how to position our website


The Management

Fashion Land

Sub : Possible issues in the development of our E Commerce Site

Dear Sirs /Madams

Here is a complete list of possible issues we may face while we are developing the site

Hardware – the hardware needs to function in sync with other hardware equipment and the network specialist dept can take care of this . There are no big issues expected , at most we might have a delay of a day or two because of unforeseen issues here

Software – the software is a critical part and will need to be tested once the development is complete by the outside agency . We might find bugs and it will cost us time to fix these , again it will not be anything of a threatening issue

Security – High-end software ‘s provide security . We must make the right purchases to use the best possible software ‘s to protect our systems from the perils of… [banner_entry_footer]

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