Essay Title: 

IMPACT AND EVALUATION OF ONLINE SHOPPING ON HIGH STREET SHOPPING: MOBILE PHONE MARKET IN UK

March 23, 2016 | Author: | Posted in computer science, technology

Mobile Phone Industry in UK

2006

THEORY OF RESEARCH METHOD

The primary objective of this chapter was to identify the research method and test the research questions , based upon the conceptual framework of this study . This study used quantitative research and surveys the consumer ‘s decision-making styles to compare shopping pattern differences between High Street Shopping and Online Shopping method consumers in the UK . In to determine the level of customer awareness to Internet home grocery shopping , it was necessary to carry out some primary research because currently there are [banner_entry_middle]

no published figures detailing the opinions of consumers to this service . It was decided that a questionnaire would be the most appropriate method for collecting the data required as there was a need to obtain results quickly and efficiently throughout the U .K . Questionnaires should distributed to various consumers with diverse interest in shopping Questions should be concise and covered the important matters with regards to the subject of this research . Observation in major retail stores was considered to assess consumer behaviours but would take too much time and it was felt that all the necessary information could be collected more easily through a questionnaire . The self-completion questionnaires were carried out at the homes of the consumers randomly chosen to partake . A main weakness with the methodology of the questionnaire was the size of the sample . Preferably it should have been larger . The consumers were chosen in particular areas not all areas of the U .K . were approached This could possibly lead to a few unreliable interpretations

STATEMENT OF HYPOTHESIS

The process of consumers ‘ decision-making is becoming increasingly a complex phenomenon for consumers . In recent years , mobile phone retailers have introduced various changes to their business that has enabled them to constantly maintain market share , advance sales and customer service . There is presently much activity in the telecommunication sector in the area of remote shopping and particularly Online shopping . With the near saturation of the U .K . High street market it is now more significant than ever for retailers to preserve their existing customers . Retailers are continuously looking for new areas of growth , which are sufficiently diverse and attractive to win over customers from their competitors . Online shopping is one alternative that various retailers are currently studying . Most retail shops develop an enormous arrangement of choices for the consumers . Moreover retailers consider a shop ‘s environment to make consumers consider more expenditure . More stimuli in retail shops can excite more consumers to visit and to buy or browse and buy . There were competitions between High Street and Online retailers . Online shopping provides large benefits to manufacturers and suppliers . Access to a direct market will set manufactures brands on an even footing with retailers ‘ own brands and the facility to sell directly to consumers will bypass the retailer and re-assert the superiority . The market in UK is nearing saturation . As a result , retailers require operating a strategy of differentiation Ideally the businesses require to continuously distinguishing themselves from their competitors… [banner_entry_footer]

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