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It has been suggested that the rise of Internet and digital technologies will lead to the extinction of print media. Discuss the merits of this statement by outlining the benefits and limitations of print and electronic media for businesses and highlighti

March 24, 2016 | Author: | Posted in technology

It has been suggested that the rise of Internet and digital technologies will lead to the extinction of print media

Print media has always been important to trade and industry . However with the advent of advanced technologies , some are of the opinion that the developments in technology will soon make print media extinct as a necessary tool in business

Businesses have always been heavily dependent on advertising , which includes advertisements in newss and magazines , brochures , leaflets and billboards . Considering the habit of many people of sipping their morning coffee while reading [banner_entry_middle]

the day ‘s news , or curling up with a good book at night , I think that print media will still be relevant and important in the years to come . Women , mostly the rich , who have a lot of time on their hands always refer to magazines for the latest fashion trends . These are the women who can afford to buy things hence , they are good for business . Reaching them through print media make them possible buyers of the products being endorsed therein . Average people like workers and employees still refer to Buy and Sell tabloids for things they need or want to sell

Should print media become obsolete , business advertising will then be concentrated on the internet , vidiwalls , TV commercials , and giving out free samples or taste tests of products in supermarkets . In a sense businesses will be losing touch with a considerable chunk of the market – those who have formed the habit of reading newss and magazines and those from rural areas where using the computer is still not a daily part of people ‘s routine . Moreover , busy people sometimes do not even have the time to watch TV , and if they do find the time , they will definitely be watching only the news . Product exposure through TV ads would then reach only a limited part of the market

Admittedly , many people are now into using the internet for their needs hence the print media business has been steadily declining in the past years . Even books and music can be downloaded through the internet This poses a great threat to the intellectual property rights of the author or composer since the number of copies that may be reproduced will not be under control anymore . In my opinion , this will discourage a lot of good and composers and literature and music will have been sacrificed . In this aspect , the future generations will lose the opportunity of experiencing new literary or musical masterpieces since writing and composing will not be a viable source of income anymore

Technology definitely has the edge over print media but it would be such a pity if it should completely take over and make print media extinct No matter how efficient technology may be , printed materials still have their use and market . There is still a world of difference in looking at beautiful pictures of people and places in glossy magazines and seeing the same pictures on the PC monitor . The pleasure is… [banner_entry_footer]

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