Essay Title: 

Leading Firm Presentation

March 24, 2016 | Author: | Posted in art

Doubletree Corporation History 1969-1990 The first Doubletree Hotel opened in 1969 Freshly baked chocolate chip cookies were introduced in the 1980s Source : www .doubletree .hilton .com History 1990s Doubletree Corporation was formed in 1994 , following the merger of Guest Quarters Suites Hotels and Doubletree Hotels Promus Hotel Corporation and Doubletree Corporation merged in 1997 Hilton Hotels Corporation acquired Promus Hotel Corporation in December 1999 Source : www .doubletree .hilton .com Current Status Look to the two trees for one good night ‘s sleep 150 full-service hotels mid-market to [banner_entry_middle]

upscale segment located primarily in the US also found in Canada and Latin America chain also includes Doubletree Guest Suites and Doubletree Club

Source : Hoovers Current Strategies (2004-2005 Highlights Aggressive quality assurance compliance and property improvement plan Including 300 million of hotel enhancements Launch of the Sweet Dreams (R ) by Doubletree sleep experience to all hotels Introduction of new romance getaway package for couples

Source : www .doubletree .hilton .com Current Strategies (2004-2005 Highlights Launch of Doubletree Travel Technology Solution to all hotels , which includes High-Speed Internet Access in all meeting rooms High-Speed Internet Access in all guestrooms Wi-fi Internet Access in hotel lounges , lobbies , restaurants and public areas PrinterOntm remote in-room guest printing service at all hotels

Source : www .doubletree .hilton .com Future Strategies Expansion “Our target is to get to 200 hotels by 2008 said Dave Horton , Doubletree ‘s senior vice president of brand management Doubletree opened six hotels in 2004 , including the 755-room Doubletree Metropolitan Hotel New York and properties in Chicago , Los Angeles and Miami Beach 10 of added hotels will be built from the ground up most of the growth will be through conversions Source : Travel Weekly , 64 .5 (Jan 31 , 2005 , p4 (1 Future Strategies CARE program Caring , Attentive , Responsive , and Empowered places maximum emphasis on building brand loyalty by exceeding guests ‘ expectations . every guest , every time Source : www .doubletree .hilton .com Future Strategies New brand image advertising campaign leverage the Doubletree experience effort to position it as the welcoming , unpretentious option within the upscale hotel tier Source : Advertising Age , Oct 16 , 2000 v71 p83 References Doubletree Corporation . Retrieved October 10 , 2006 from http /www .hoovers .com /doubletree-corporation /–ID__117499– /free-co-factsheet .xhtml Goetzl , D (2000 , Oct16 . Doubletree puts friendly face on upmarket hotel FCB ‘s 15 mil ads give hilton unit an unpretentious relaxed attitude . Advertising Age , 71 , 83 Milligan , M (2005 , Jan 31 . Doubletree eyes expansion and refurbishment . Travel Weekly , 64 .5 (Jan 31 , 2005 , p4 (1 Our Culture of CARE . Retrieved October 10 , 2006 , from http /doubletree .hilton .com /en /dt /promotions /dt_care /index .jhtml jsessionid MKV5TBZX4UFOSCSGBIW222QKIYFCVUUC Our History . Retrieved October 10 , 2006 , from http /http /doubletree .hilton .com /en /dt /promotions /dt_history /index .jhtml jsessionid MKV5TBZX4UFOSCSGBIW222QKIYFCVUUC Maple… [banner_entry_footer]

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