Essay Title: 

Mall Shoppers

March 24, 2016 | Author: | Posted in english, literature and language

Mall Shoppers

Everybody is able to succeed in mall shopping as it is a really pleasant thing for most people . Major part of population , especially women , finds mall shopping relaxing and exciting . Mall shopping significantly calms nerves and prevents psychological or job stresses , therefore everybody has to go shopping at least once per month . Since 1995 people prefer to spend more time and more money at the mall shops . Mall shoppers will be classified by the following criteria : by the number and duration of visits , by purpose of visit , by spending trends [banner_entry_middle]

and by store types visited (Shoppers Flood Mall 2005

By the number and duration of visits mall shoppers make on average 9 .5 visits each three months or 38 visits annually . Usually shoppers visit mall for 82 .2 minutes . Compared with the past years the number of visit decreased , though the time duration significantly increased . Actually the most frequently the mall is visited by teenagers , especially from 14 till 17 years of age . Nevertheless , old people , especially after 65 years spend the longest time shopping (92 .8 min ) partly because it is more difficult for them to move faster compared with younger generation Surprisingly , men (9 .7 ) visit mall more frequently that women (9 .3 ) do per three months . However the time spent on sopping is longer by 11 .7 minutes among women that among men . Concerning ethnic groups it is necessary to outline that Hispanics spend the longest time visiting malls . According to survey the longest time spent in mall was 92 .7 minutes in 2003 (Soriano 2004

By the purpose of visit the mall shoppers are mostly purpose-driven . The general mall shoppers accounts for 33 , whereas purpose-driven shoppers accounts about 45 . During past five years about 60 of shoppers went to mall for specific purchases , whereas only 23 were general shoppers or browsers . Nowadays the situation has slightly changed and the number of general shoppers is higher compared with previous years . It is reported that nowadays shoppers usually spend from 30 minutes to an hour on purchases . General browsers spend usually more time that purpose-driven shoppers

By store types visited it is admitted that people of age 45-65 prefer to visit only one store and to but there everything they need , whereas teenagers and adults under 40 prefer to visit more department stores Concerning ethnicity groups Asians visit 2 .9 stores per visit , whereas African-Americans visit only 1 .3 stores per visit , Hispanics visit 1 .6 and Caucasians 1 .7 stores per visit . However , on average , 0 .8 department stores are visited and purchase is made at 0 .4 stores . The conversion rates is claimed to be on average at 44 (Soriano 2004

Concerning spending trends criterion it is known that on average spending at department stores is about 36 .00 . General browsers spend more time in stores 35 .80 ) than purpose-driven shoppers 32 .20 . The average spending at mall stores accounts for 42 .40 , whereas purpose-driven and general shoppers spend approximately the same amounts 45… [banner_entry_footer]

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