Essay Title: 

methodology and research findings analysis

March 16, 2016 | Author: | Posted in communications and media, public relations

From Cult to Commerce : How Celebrity Public Relations Became Big Business

2005

Abstract

Over the recent years , the promotion of celebrities has developed into a large commercial industry . The successful future of PR is also determined by growing profits in the show business industry . The interest of people to this industry is increasing very rapidly therefore celebrities are able to obtain larger and larger profits

In this , the ascent of celebrity public relations into a profitable business model is examined . The research also focuses on the characteristic features of [banner_entry_middle]

different forms of PR and major differences between traditional public relations and celebrity public relations . The concepts , influences and reasons for using of branding , audience exposure , consumer capitalism , mass media , attention grabbing , and the AIDA model are examined in the context of celebrity public relations . In the , the mutually re-enforcing aspects of celebrity public relations and the capitalism business model are explored , and reasons given why celebrity public relations as a big business will likely continue to grow

The research methods have been used to obtain information relevant to the testing of the hypothesis that celebrity PR differs from general PR in certain important aspects . The describes the different research methodologies available to the researcher , ranging from sampling of large accessible populations and survey questionnaires , to small focus group and elite (single expert ) interviews . It also provides a general discussion of the various issues , which influence the choice of research methodologies . Subsequently , with an assessment of the immediately preceding issues , results are presented for the three research methodologies chosen for this study (1 ) questionnaire (2 ) focus group discussion and (3 ) interview with an expert on celebrity PR (celebrity columnist . Finally , an overall conclusion of the effectiveness of the three research methodologies and suggestions for further study are presented

Contents

TOC \o “1-3 ” \h \z \u HYPERLINK \l “_Toc6 ” Contents PAGEREF _Toc6 \h 3

HYPERLINK \l “_Toc7 ” Introduction PAGEREF _Toc7 \h 4

HYPERLINK \l “_Toc8 ” Chapter 1 . Communications , Public Relations and Celebrity Public Relations PAGEREF _Toc8 \h 5

HYPERLINK \l “_Toc9 ” 1 . Public Relations Methodology PAGEREF _Toc9 \h 5

HYPERLINK \l “_Toc0 ” 2 . Celebrity Public Relations Concept PAGEREF _Toc0 \h 9

HYPERLINK \l “_Toc1 ” 3 . Celebrity Public Relations in the Public Relations Framework . PAGEREF _Toc1 \h 13

HYPERLINK \l “_Toc2 ” 4 . Celebrity Public Relations as a Big Business Model PAGEREF _Toc2 \h 23

HYPERLINK \l “_Toc3 ” PR Managers as Professionals of the New Age . PAGEREF _Toc3 \h 23

HYPERLINK \l “_Toc4 ” Chapter 2 . Celebrity Public Relations Research Methodology PAGEREF _Toc4 \h 27

HYPERLINK \l “_Toc5 ” 1 . Choice of Research Methods PAGEREF _Toc5 \h 28

HYPERLINK \l “_Toc6 ” 2 . Qualitative vs . Quantitative Methods PAGEREF _Toc6 \h 29

HYPERLINK \l “_Toc7 ” Primary and Secondary Data Use PAGEREF _Toc7 \h 31

HYPERLINK \l “_Toc8 ” Reliability and Validation of Results PAGEREF _Toc8 \h 32

HYPERLINK \l “_Toc9 ” 3 . Research Methodologies used this Study PAGEREF _Toc9 \h 33

HYPERLINK \l “_Toc0 ” Questionnaire PAGEREF _Toc0 \h 33

HYPERLINK \l “_Toc1 ” Focus Group Discussions PAGEREF _Toc1… [banner_entry_footer]

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