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Sprint Co. Project

March 24, 2016 | Author: | Posted in business, mathematics and economics


Running Head : Sprint Co . Project


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Sprint Co . Project


Business valuation consists of considerations of various factors Financial as well as managerial performances are all important traits that determine the value of a business . Analysis of a business should take account of its past as well as present performances in to develop a thorough understanding of the nature of the business Furthermore , a comprehensive observation of past and current performance is required to understand corporate culture and [banner_entry_middle]

its ability to face future challenges and sustain growth

Within this , we will evaluate Sprint Nextel Corporation , a US-based telecommunication company that holds a large share of the world ‘s wireless telecommunication market . As suggested above , first we will evaluate corporate background , including history and the nature of the industry . Afterwards , there will be analysis on the corporation ‘s current performance and their recent strategies Corporate Background

II .1 . Business Activities and the Industry

II .1 .1 Business Activities

Sprint Nextel Corporation is one of the three largest wireless companies in United States based on the number of wireless subscribers It is a global communications company offering wireless and wireline communication products and services . Corporate operations are divided into three lines : wireless , long distance and local and corporate customers are divided into two types , individuals and business and government agencies (`Sprint Annual Report 05 , 2006

The company has extensive wireless networks and a global long distance Tier 1 internet backbone . The company provides regulated local exchange telephone services to more than 7 million access line around 18 states in America . It provides local and long distance voice and data services including DSL , services and other telecommunication-related services to customers in the mentioned service areas . Together with third-party affiliates , the company also offers wireless service in all 50 states Puerto Rico and US Virgin Islands (`Sprint Annual Report 05 , 2006

II .1 .2 . Industry Characteristics

Telecommunications has become one of the fastest-growing businesses in the world today . In the 20th century , development that related to communication and communication businesses has been simply overwhelming Prior to the new millennium , States alone were in excess of 260 billion . This revealed a 10 industry growth compare to the previous 4 years . As we enter the new millennium , there were more than 100 million mobile wireless subscribers in the United States alone . The growth was not only supported by growth of population and consumer ‘s interest , but also furled by new technologies and applications such as the wireless telephone and the internet (Mun , 2002

Another characteristic of the industry is its capital intensive nature It has been recorded that to generate revenue of 56 billion , the largest telecommunication company , AT T invested 234 billion in the form of capital assets . The capital intensive nature is also related with the existence of new technologies and applications . In to be successful within this industry , players must make the right decision in investing sizeable capital to the… [banner_entry_footer]

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