Essay Title: 

Strategic levels

March 23, 2016 | Author: | Posted in case study, mathematics and economics

Vitaquest International , West Caldwell , New Jersey-based are a trade contract producer and multi-channel distributor of various nutritional products and its main market can be found in United States . The Managing Director of Vitaquest believed that their company has superb business model and a primary market position in the increasing nutraceutical market . They have been trying to place Vitaquest to become a foremost global player in the industry

MidOcean Partners , Vitaquest ‘s mother company concentrates on the middle market . Its aim sectors are consumer and leisure , media and communications , business and financial [banner_entry_middle]

services and non-cyclical industrial sectors

Vitaquest International has placed its niche in a global business with strong competitive products to make it into global niche . The companies strategic thinking is to sell some of its subsidiaries in to stay afloat and competitive in the market . The newest action they took was to sell it to CK Life Sciences , an affiliate of Hong Kong-based Biotechnology Company that ‘s worth Vitaquest International a whooping 345 Million Dollars

The Company has a sole intention of developing its product and stays competitive . Their decision has affected their company in a positive way . A company doesn ‘t have to undergo several stages in their growing business , some companies took a great leap in to stay competitive in a tight industry , In to gain more customers and expand its market , and they have decided to sell its shares to one of the biggest market in the biotechnology company , which is CK Life Sciences . On the other hand , CK Life Sciences wants to expand its market and launch a product under a nutraceutical industry , and this is where Vitaquest enters

International presence and expansion are their best bet for their company to continue grow and viable to the market . Within five years they are expecting to continue its increasing number of consumers who need their products , and Vitaquest strategic planning will be put into great use with a very advantage both for the company and its products… [banner_entry_footer]

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