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The History of Delta Air Lines

March 23, 2016 | Author: | Posted in education, education theories

The History of Delta Air Lines

Founded in 1924 , Huff Daland Dusters began as a crop dusting service in Macon Georgia . Once moving to Monroe Louisiana in 1925 , the modest crop dusting company was taken over by the former vice president C .E . Woolman and two partners . That was the beginning of what would become the world wide airline corporation Delta Air Lines . In the span of 82 years Delta has gone though numerous changes , more positive than negative . Delta has been the leader in commercial aviation , being the first , time-and-again to [banner_entry_middle]

try new corporate strategies and technology

After changing Huff Daland Dusters to Delta Air Service in 1928 , C .E Woolman began a passenger service the following year between Dallas Texas and Jackson , Mississippi . The Travel Air S-6000B was a small plane featuring room for five passengers and one pilot . Things began to move quickly for Delta Air Service . After a few name changes , the airline operated as Delta Air Lines , beginning in 1934 after winning a contract from the United States Postal Service . After moving headquarters to Atlanta , Delta made the first of many mergers . It was 1953 when Delta gained routes in the Midwest and south by merging with Chicago and Southern Airlines (MSN Encarta Standard

This initial merger led to several more through the decades . 1972 brought the merger of Delta and Northeast airlines , a major carrier in New York and Boston . This gave Delta direct routes from the Northeast and New York to Florida . Delta was rapidly expanding . It was when Delta merged with Western Airlines in 1987 that Delta becomes the fourth largest U .S . carrier and the fifth largest world carrier (Delta .com . It is at this time that Delta begins its first transpacific service a service bringing passengers from Atlanta to Portland Oregon and then to Tokyo . 1991 began with the acquisition of the majority of the bankrupt Pan Am . Delta took over the transatlantic routes as well as the Pan Am Shuttle . This was the largest acquisition of flight in airline history (Delta .com ) Delta gaining routes between the United States and Europe Unfortunately , the transatlantic routes were not profitable because of fewer passengers , higher fuel fares and the competitors ‘ low prices This cost Delta more than 2 billion dollars from 1991-1994 . Delta was hit hard because of this merger , it was no surprise then that Delta launched an extensive cost-cutting program in which ten thousand employees lost their jobs either by straight lay-offs , early retirement and attrition . After these drastic cuts , Delta proved profitable again in 1995 . Not long after the failed acquisition of Pan Am , Delta forged with Swisscargo in 1998 creating the first International cargo alliance (Delta .com

Airline mergers were common in the 1990 ‘s which caused some unease amongst the airline industry . The Journal of Management Studies viewed these mergers as such

In the 1990 ‘s , the number of alliances in the airline industry grew each year , and the scene also became very volatile alliances were… [banner_entry_footer]

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