This article analyses the attempt made by the members of the Time Life Inc , to improve profit margin of the company . In the context of changes in the organization such as coordination and integration between the different departments and the stress given to new technology such as multimedia , this article focuses on the attempt made by the company to improve the profit of the books publication division . In to achieve this objective , the company had introduced the True Crime series which was expected to yield huge revenues to [banner_entry_middle]
the Time Life Inc . However the company had received negative reports stating that advertisements had glorified criminals and evil doers . This created a dilemma among the management of the company
There were only a few choices before the company . First , the company could temporarily withheld the release of the series . Another option is to provide a new advertisement in to pacify the consumers by clarifying the limited aims of the project . Still another option is to conduct another market research in to assess the market trends pertaining to crime literature
Based on the above , one could recommend that the company needs to modify the theme of this publication so as to give the impression that this project does not glorify crime . The company also needs to give explanations , by using different media , concerning the main aspects of this project . Finally , one can suggest that along with hard back editions , back editions also should be introduced in to attract the various categories of customers . There is a need to conduct another market survey regarding `crime market ‘ before implementing these recommendations . The controversy created by this book project should be used to increase the sale of this book so that the company could increase its profit margin… [banner_entry_footer]
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