Essay Title: 

Week 6

March 24, 2016 | Author: | Posted in social sciences, sociology

Broadcasting Innovations

COMMERCIAL radio broadcasting in the United States began just fifty years ago , in 1920 . By 1925 there were 3 million radios in American homes . By 1940 these had increased to over 45 million , and now there are an estimated 275 million radios in the United States . That is more than one radio per person ! Indeed , radio broadcasting has been an anchor of the oldest technology of information sharing in history . In Australia there is a unique system of broadcasting . As in most other countries however , there is the usual commercial [banner_entry_middle]

broadcasting arrangement Australia having more than one hundred commercial radio stations . Since the stations are dependent upon the advertisers , the advertisers to a great extent determine the type of program . When the programs are slanted toward the majority preference , the quality can deteriorate

Today , as technology opens up its doors to wider array of choices , radio broadcasting systems has also been subjected to the huge changes . As the Internet becomes widely available to almost everyone in the world , it is also a challenge for radio broadcasting companies to create organizations available through the said innovative design of technology . One of the questions needed to be considered regarding this issue is the possibility of putting up a virtual radio broadcasting company

Truly , a physically structured broadcasting company has a better chance of being controlled . On the other hand , a virtual broadcasting company has a wider scope of audiences , making it possible for broadcasting activities to reach a wider array of listeners thus making the broadcasting activity more feasible and effective in many terms

In terms , a physically structured broadcasting company is beneficial but a virtual company would be more effective for a broadcasting job to reach the vast population who would find it interesting to appreciate the service offered by broadcasting companies . Surely , broadcasting companies who would accept to face the challenge of creating a virtual company should gain necessary knowledge on the applications needed to pursue such an organization

Bibliography

Sterling Quinlan . Inside ABC : American Broadcasting Company ‘s rise to power

Hastings House

Hilary Potkewitz (2005 .Coming together : networks dive into new media

formats (American Broadcasting Companies Inc . ties up with Apple Computer

Inc .Thompson Gale… [banner_entry_footer]

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